Google Wants Newspapers To Post Their Videos To YouTube

Never mind that many newspapers may be upset about how their content is treated on Google ( NSDQ: GOOG ) News. Now Google is lobbying publishers to put their video content on YouTube. In a post on the Google News blog, YouTube News Manager Olivia Ma invites any news outlet that already has its site indexed by Google News to sign up as a “news partner.” Publishers will have their videos featured on YouTube’s news channel (See screenshot above)—as well as on Google News. Ma pitches it, in part, as a way for publishers to expose their content to a wider audience—and also make money, since publishers can participate in an advertising revenue-share program. That contrasts with Google News, where publishers do not get a cut of any of the revenue from the ads that are placed around their headlines. Still, it’s unlikely that many publishers will want to abandon other video platforms, like Brightcove, which also allow them to sell their own ads against their video ... (link)