Twitter Report Card: Tony Hsieh

Whether you like it not, Twitter is changing the way people communicate, and digital media companies are eager to harness this new tool. Every week, we’ll look at a different Twitterer, from the biggest celebrities to small-town beat reporters, to see how adept they are with this emerging medium. Name : Tony Hsieh twitter.com/zappos Affiliation : CEO of Zappos.com Following/follower ratio : Follows over 407,000 people—has almost 870,000 followers. Average number of tweets per day : About two. Is there a real conversation? Not at all. Hsieh follows a staggering number of users, but doesn’t respond to them. He gets away with it because his tweets are an entertaining mix of status updates and quotes infused with a distinctly Gen-X humor. Like this one : “I want to go to sleep at my hotel but the sheer number of pillows is intimidating” (complete with a picture ). Or this one : “Dropped my laptop on floor this morning. I usually drop my phone, so good to ... (link)