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First there was Black Friday, then cyber Monday, and the recently added Green Tuesday . But after running into my harried ad operations manager on my way out the door for the recent Thanksgiving holiday, I'm wondering if we should add "Gamer Thursday" to the holiday retail ...
Online
Black Friday
When we’re out and about at conferences and events we often get asked where people can find out more about our advertising products and services.
Well we’re lucky that Microsoft encourages everyone to be an advocate and evangelist and you can find many of us on Twitter ...
Online
Microsoft
Social Media
In today's tough economy, a mobile campaign's return on investment (ROI) is more important than ever. This is especially true for direct response advertisers and their agencies who are seeking new ways to increase audience reach, drive conversions and stretch every media dollar.
To ...
Online
Microsoft
CPC
Oprah Winfrey's recent announcement that she is leaving broadcast television for cable is the latest plot point in a rapidly unfolding drama, where the survival of TV as we know it seems to hang in the balance. While it may be too soon for Titanic metaphors, a recent New York Times ...
Online
community.microsoftadvertising.com - 11 days ago
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community.microsoftadvertising.com —
All signs are that this Friday is going
to be a big day for online retail. Shoppers...
are always looking to snag great deals. They'll be searching online, following Tweets and getting recommendations from friends about where to buy. But they'll all come with at least one question in common: Why ...
(more)
Black Friday's 8 Second Trap
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Part of our focus this year is on understanding key audiences and helping advertisers to understand their motivations, key touchpoints and how to best engage them through targeted advertising and other approaches. We've started by looking at the youth audience, as it's an area in which we have ...
Online
Microsoft
Social Media
community.microsoftadvertising.com - 10 days ago
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community.microsoftadvertising.com —
Earlier in the month we rolled out "Microsoft
Mobile Marketplaces," a new mobile ad product that illustrates...
the performance advantage gained by combining the power of mobile search and display. We launched the Marketplace to a select ...
(more)
Microsoft Rolls Out Marketplaces for Mobile
In today's tough economy, a mobile campaign's return on investment (ROI) is more important than ever. This is especially true for direct response advertisers and their agencies who are seeking new ways to increase audience reach, drive conversions and stretch every media dollar.
To ...
Online
Microsoft
CPC
Ford came to us with a simple, yet challenging goal: Help us build awareness for Ford SYNC among an online audience in a way that has never been done before. Microsoft Advertising worked with our Branded Entertainment and Experiences Team (BEET), who create branded experiences for MSN, XBOX ...
Online
Social Media
Whether I'm at an industry event, client meeting or cocktail party, one question seems to come up over and over: "How do I know I'm reaching my target audience with games advertising." Today we have a number of ways we measure the impact of our client's campaigns, ...
Online
Google Video
Microsoft
Earlier this week, AdAge ran a story about social TV. It's an interesting piece that focuses on how producers and advertisers are trying to get the audience to engage, by not just watching but also talking about what they see. First Network, Then Cable, Now There's 'Social TV' (AdAge) . ...
Online
Microsoft
Join our Netherlands’ team next week at EuroBest 2009 where there’ll be over 26 seminars and 9 workshops on the latest news and tactics for advertisers in Beurs van Berlage, Amsterdam.
The 2nd European Advertising Festival will be held on 25th – 27th November, and if the ...
Online
Microsoft
Social Media
Windows 7
Over 200 advertiser and agency folks joined the Massive team and our game publisher partners last Thursday night at the Allen Room, home of Jazz at Lincoln Center, for the second annual Microsoft Advertising Gaming Upfront event, showcasing content available for brands in the latest video ...
Online
comScore
Microsoft
First, it’s hard to have a bad time when you leave the greyness of Seattle for sun and warmth of Scottsdale - and that includes the late night fire pit “discussions” - and certainly a much more upbeat tone this year than last with the economy stabilizing for a bit.
...
Online
Google Video
Social Media
community.microsoftadvertising.com - 16 days ago
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community.microsoftadvertising.com —
In the last of our video interviews on
Social Media in the mainstream, we chat to Will...
Carling . The former England rugby captain is a prolific Tweeter , often giving running commentary on international games. He also runs RuckU.com – ...
(more)
Will Carling on Rugby, Celebrity, PR & Social Media – ...
As the long dark evenings roll on towards Christmas here in London town, I’ve noticed more and more joggers out pounding the streets. Maybe they’re training for our April marathon, but more likely they’re using the exercise to lift their mood and battle through the next few ...
Online
Took me a while to get this video up due to some user error with my flip video camera, but enjoy this conversation with one of the industry leaders in marketing. I’ve always enjoyed my interactions with David Sable and his insight into marketing and the role digital ...
Online
David Naylor
Google Video
Semantic Data
The recent interest in how luxury brands are capitalising on the benefits of digital may at first seem surprising. In a period of global economic tensions and the subsequent squeeze we've seen in consumer spending across multiple regions, it's arguably a time of even greater pressure ...
Online
Social Media
Feed Your Brain, Part III: Advanced Analytics
Well ad:tech saved some of the best for last here at ad:tech New York . In part III of 'Feed Your Brain' two presentations were featured and each explored how advanced analytics can be leveraged to optimize organic search. The presenters are as ...
Online
SEO
AdTech
Social Media
Well, its the last day of ad:tech New York and its time for brain overload otherwise known as the 1st of a 3 part " Feed Your Brain " series. Data is everywhere and it is quickly becoming the game-changer that enables companies to generate value-added consumer advertising and record ...
