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HubSpot TV - Gobble Up Inbound Marketing (Thanksgiving Episode)
NOTE FROM THE PRODUCERS: Have you ever caught the live show? We broadcast in real-time every Friday at www.hubspot.tv. Click here at 4:00pm ET today to watch the show live. Episode #68 - November 25, 2009 (Episode Length: 19 minutes, 15 seconds) Intro How to interact on Twitter: ...
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Why Coca-Cola Says Their True Homepage is Not Coke.com
I read a very interesting thought from Anne Carelli, Digital Communications Manager for Coke. She said: "Several years ago, Coke realized that Coke.com is not their home page - it is Google.com, digg.com and YouTube. Take the time to keep abreast of what is showing up for your brand in these ...
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Top 5 Inbound Marketing Stories of the Week: Flickr's Business Value
Say what?! Flickr has more business value than just serving as a source for beautiful images to complement your blog articles (like this one)? Why yes it does, and the top article on InboundMarketing.com this week, by Rohit Bhargava, offers an insider's guide that includes tips on how ...
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Meet the Expert: 6 Questions With Google Analytics Evangelist @AvinashKaushik
Avinash Kaushik is the Analytics Evangelist for Google and the co-founder of Market Motive, Inc . as well as a sought-after speaker and author.  He works with some of the largest companies in the world to help them evolve their online marketing strategies to become data-driven and ...
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5 Great Reasons to Follow Internet Marketing Industry News
You may have read this post title and said to yourself, “Sure, I can do that now that I have been given the special 25th hour every day to get more done.” That is totally understandable. Whether you are a SMB (small / medium business) owner, a marketing practitioner or an internet marketing ...
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How World AIDS Day Mastered the Multifaceted Social Media Approach
Yesterday was World AIDS Day , and in a joint attempt to create worldwide visibility about the disease, many prominent social media sites including Facebook, Flickr, Twitter, YouTube and Google joined forces. The campaign was not only a great example of the power of social media marketing but ...
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Is it Time for Marketing Automation OR Marketing Transformation?
From vendors jumping into the mix like kids at a wave pool to prospects trying to figure out which end of the pool is right for them, you can’t deny it. Marketing automation is all the rage. You may have noticed that several lists have surfaced recently which extol the virtues of marketing ...
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How to Build Acronyms That Spread Your Ideas Like Wildfire
The following is a guest post from Jack Napoli , who has been a member of the HubSpot community for over 3 years. With 31 years in High Tech and 26 years in Direct Sales, Customer Care & Sales Development, Jack has a lot of experience getting his messages through the clutter. He’s now a ...
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What Everybody Ought to Know Before Hiring a Digital Native
Full of turkey and armed with leftovers, I was able to leave my parents’ house on Thanksgiving without being asked to “look at the computer”. As the youngest in the family, and the only one with a Computer Science degree, I am always asked about anything technology related. (You name it: cell ...
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Working Black Friday: Is Lead Generation on Your List?
As retailers across the country hope to start the holiday shopping season with a BANG, I enjoy the day after Thanksgiving as a time for planning the following month. Yes.  I am working on Black Friday. Why won't you find me in line with the thousands of other shoppers looking for a ...
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It's Black Friday. Do the Doors Open Soon?
As retailers across the country hope to start the holiday shopping season with a BANG! today, I enjoy the day after Thanksgiving as a time for planning the following month. It's probably one of the few days of the year that you can actually think about the end of the month, and then the end ...
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How to Bake a Blog: Recipe for Business Blogging Success
Do you know how to make a blog that people will keep people coming back for more? As you cook Thanksgiving dinner today, watch how your hungry guests keep returning to the kitchen– drawn in by attractive, delicious-smelling food.  Today, these hungry people are your family, but on your ...
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HubSpot TV - Retweet Treats with Guest Dan Zarrella
NOTE FROM THE PRODUCERS: Special Thanksgiving Episode of the show TODAY (Wednesday, November 25) at 1:00pm EDT. Click here at 1:00pm ET today to watch the show live. Episode #67 - November 20, 2009 (Episode Length: 27 minutes, 35 seconds) Intro How to interact on Twitter: @  ...
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Companies Engaging in Social Media Have Higher Financial Performance
Today I came across a study released earlier this year by the Altimeter Group titled “ENGAGEMENTdb: Deep Brand Engagement Correlates with Financial Performance.”  The study looked at how the 100 most valuable brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ...
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Fortune 500 CEO Warns Vendors Via Email: Outbound Marketing is "Annoying"
Fortune 500 CEO Warns Vendors Via Email: Outbound Marketing is "Annoying"
blog.hubspot.com — An interesting email found its way into my inbox today. The CEO of a Fortune 500 company... has set up a standard reply to vendor-initiated emails or voicemails which request his time or information in pursuit of sales. Unable to read, follow-up, or ... (more) Fortune 500 CEO Warns Vendors Via Email: Outbound ...
Lead Nurturing Lessons from the eNonprofit Benchmarks Study
While many non-profits may not recognize that they have "leads", the way they look at volunteers, donors, and students is very similar to the way businesses look - or should look - at potential customers. And the 2009 eNonprofit Benchmarks Study proves to have important lead nurturing lessons ...
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Big Brands Making Improvements Based On What Customers Say Online
Big Brands Making Improvements Based On What Customers Say Online
blog.hubspot.com — Today, I received further proof that social media is becoming even more sticky among businesses . The... Wall Street Journal reports that major brands like IBM and Harrah’s are “sifting web chat for marketing inspiration” and channeling it back into ... (more) Big Brands Making Improvements Based On What Customers ...
On Facebook, People Have Profiles, Brands Have Pages.
Get more tips like this and learn about the full range of social media marketing platforms, tool, techniques, and strategies from Dan Zarrella 's book " The Social Media Marketing Book ," published by O'Reilly. If I could give you only one piece of Facebook marketing advice, it would be: ...
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Learning From Leaders: The Inc. 500 and Social Media Usage
For the third consecutive year, the Center for Marketing Research at University of Massachusetts Dartmouth has concluded that social media is on the rise among businesses. Just released is a rare, in-depth study of how social media is being used by the US’s fast-growing private companies. ...
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HubSpot TV - The Long Tail and Pigtails with Guest Mike McDerment
NOTE FROM THE PRODUCERS: Have you ever caught the live show? We broadcast in real-time every Friday at www.hubspot.tv. Click here at 4:00pm ET today to watch the show live.   Episode #66 - November 13, 2009 (Episode Length: 23 minutes, 33 seconds)   Intro How to ...
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