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Good News for Headbangers: New Access to Live Online Concerts
A slew of new offerings that enable consumers to watch concerts online - live in some cases, free in others - have been introduced this month by a host of providers. Social Media Streaming The night...
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Black Friday Survival Guide for Online Shoppers
Cyber Monday is often cast as the online version of Black Friday. Increasingly, though, the same rock-bottom bargains found in the stores on the day after Thanksgiving are also making their way...
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Beyond News: Microsoft's Bigger Plans for Bing
Though Microsoft has made many high-profile moves to officially promote Bing, the company has more quietly been taking other steps that could propel the #3 search engine to a bigger share of market -...
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Social Media to Boost Online Ad Revenues
Despite recent high-profile news coverage about social media advertising, it has remained a notoriously small part of the total online advertising pie. However, newly released revenue figures for...
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Industry Buzz & Snippets: 11/25/09
Ad Strategies: Verizon challenges a Sprint marketing claim. Online Media: Group of magazine publishers said to be building an online newsstand. MediaNews Group, Belo mull blocking Google...
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Nook, Other Efforts Boost Barnes & Noble's Online Sales
As a result of a number of innovative strategies that Barnes & Noble has put in place, the book retailer's online sales have jumped 9% during Q2 fiscal 2010, from roughly $110 million last year to...
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SMBs Ramp Up, Tailor Email Strategies
Keeping email messages relevant, polling customers, leveraging social media and video functionality and creating campaign landing pages are just a few of the ways small and medium-sized business...
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Online Recipe Sites See Pre-Thanksgiving Surge
Online recipe and cooking sites are hot commodities right now and - if last year's stats are any indication - are not likely to see any decrease in traffic before the end of the year. In 2008, the...
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Google Taps Teracent for Real Time, Customizable Ads
Advertisers will be able to better customize and personalize Google display ads with new technology the company is incorporating from its latest corporate purchase. Google announced this week it was...
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Industry Buzz & Snippets: 11/24/09
Ad Strategies: Apple iPhone ad succeeds where AT&T; fails. Online Media Strategies: News Corp. joined by rivals weighing Google block. Google to track TiVo viewing habits. Search: Yahoo...
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Web Traffic for Droid Launch Tops G1's
Though T-Mobile's G1 smartphone - introduced last year - and this year's Verizon Wireless Droid, have both seen precedent-setting, Android-based smartphone launches, Verizon's Droid campaign has...
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Retailers Enlist E-cards to Cut Through Crowded Inboxes
In an attempt to make their messages stand out in increasingly cluttered online mailboxes this holiday season, a number of retailers are using digital greeting cards to entice customers into their...
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Post-Click Analytics Closer to Becoming Reality
A host of new applications are enabling the easier integration of web analytics into email marketing and mobile marketing campaigns. These advances - along with a greater understanding of how to...
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AOL Rebrands Itself on the Cheap
AOL is preparing for its spinoff from Time Warner on Dec. 9 with a new look and go-to-market strategy. The company has unveiled a new logo - or rather, a set of interchangeable logos - to promote the...
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Online Newspaper Ad Revenue Falls 17%
Online newspaper advertising revenue dropped by a precipitous 17% in Q309, compared with the same quarter in 2008, from $750 million last year to $623 million this year, according to the most recent...
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Industry Buzz & Snippets: 11/23/09
Online Media: Microsoft, News Corp. discuss web deal to remove news sites from Google. Sony online service to challenge iTunes? Online Retail: EBay search glitch dampens sales. Kohl's lets 'Black...
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Twitter's Commerical Accounts Signal Move to Monetization
In a move that appears to signal an attempt by Twitter to finally monetize its user base, the company will start selling corporate accounts to brands by the end 2009. Though Twitter co-founder Biz...
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NASA Puts Social Media on Rocket Trajectory
NASA's move to giving 100 Twitter users front row seats at the Kennedy Space Center for the Nov. 16 liftoff of the space shuttle Atlantis propelled the US space agency into the stratosphere of...
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Don't Tell Facebook: Video Ads Stumble on SocNets
Video ads on social media and gaming sites have lower dwell rates and lower video fully played rates than they do on news websites, sports sites or those in the music and finance sectors, according...
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Industry Buzz & Snippets: 11/20/09
Ad Strategies: Marketers hop on augmented reality bandwagon to promote 'Avatar.' AT&T;'s anti-Verizon ad is a stinker. Social Media: Facebook Ads customer support found lacking. Google Chrome OS...
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