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Search marketers have mixed feelings about the Microsoft and Yahoo joint search and advertising deal. The two companies reported Friday signing off on the plans.
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Yahoo!
Microsoft
Day 1 of the Search Insider Summit began with a number of sessions that offered great content that had the attendees really thinking about their search strategy. Fortunately for everyone, we were all able to partake in round table discussions to recap the day and share our thoughts. Here is a ...
Online
Search Insider Summit
Josh Lovison, Interpublic Emerging Media Lab Mobile and Gaming Practice Lead, argues that email marketers are unknowingly in a dire situation. Why? A major activity for smartphone users involves checking email, and, while current best practices dictate formatting emails to support both text-only ...
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Due out in 2010, Hearst is touting Skiff as both a device and a software platform for viewing digital content from all kinds of newspapers and magazines, compatible with a broad array of portable devices.
Online
With the looming threat of new regulations, industry groups are stepping up attempts to convince officials that ad companies can protect Web users' privacy without government intervention. This week, the Interactive Advertising Bureau launched the "Advertising is creepy" campaign, aimed at ...
Online
While a few select newspaper publishers may succeed with a strategy of erecting pay walls around their Web content, most of these attempts will fail, according to the new 2010 Media Outlook report from Fitch Ratings.
Online
Verizon Wireless' recent step to double early-termination fees for high-end handsets has caught the attention of the Federal Communication Commission. The agency Friday sent the nation's largest wireless carrier a letter asking about the rationale behind the move and the types of disclosure ...
Online
Marketers might feel as if they preach to the choir when trying to sell search engine marketing (SEM) to C-level executives. That's only because many CEOs and CFOs know very little about marketing and technology, according to Mike Moran, chief strategist at Converseon.
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SEM
Online content, as it becomes increasingly interactive and tailored to the individual, faces a problem: How does it deliver an individual experience and still contribute to a cultural identity? We're especially seeing instances of the "choose-your-own-adventure" type of storytelling in gaming. ...
Online
At this summer's OMMA Behavioral and this fall's OMMA AdNets conferences, references to "attribution" popped up frequently, as marketers bemoaned their inability to successfully track where their buys were having the most effect in a campaign. Unless you know whether that direct mailing piece or ...
Online
I don't care what you do or don't celebrate, I just hope you're happy, healthy, able to pay rent, able to pay your mortgage, unable to resort to violence, devoid of stomach holes and ulcerative colitis, not yelling at strangers in Union Square who stop dead in their tracks for no good reason ...
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Engadget thinks there's something very peculiar about Verizon's latest Droid commercial. "Sure, we get the expected Mad Libs-esque hyperboles like 'it rips through the Web like a circular saw through a ripe banana,' but other nods seem to indicate an acknowledgement that, well, it's not the ...
Online
Microsoft is apologizing for Bing's half hour of downtime on Thursday, which it's attributing to a system error. During the outage, users were either unable to access the search engine or else received incomplete results to search queries. The outage came a day after Microsoft announced new ...
Online
Microsoft
New research is challenging the popular perception that iPhones are totally safe, especially if users don't "jailbreak" or unlock their phones. Swiss iPhone developer Nicolas Seriot has published research on security shortcomings that could create a mechanism for hackers to lift data from ...
Online
Highlighting content from the former Thomson Corp professional businesses, Thomson Reuters is releasing a redesigned version of its news site. The new Reuters.com also puts the news agency a step closer to charging to for its content, according to the Financial Times . "I think eventually we ...
Online
Continuing his crusade to put AOL back on the right track, chief exec Tim Armstrong is talking up the soon-to-be-independent company's 100 million monthly unique visitors, and its ability to reach multiple audiences with one ad buy. In other words, the strategy is all about content, but as ...
Online
It looks like Google is moseying into another market with the launch of Google Dictionary -- but this time it appears as though potential rivals were more prepared. Alex Zudin, the owner of Paragon Software -- which works with Merriam-Webster, Oxford and others to build applications based on ...
Online
A federal appellate court has upheld an order dismissing an Internet service provider's spam lawsuit against performance marketing company Epic Advertising. The 9th Circuit Court of Appeals ruled on Wednesday that the Internet service provider ASIS couldn't proceed under the federal CAN-SPAM law ...
Online
Megan Fox was a hot in 2009 no matter where you looked. The "Transformers" starlet showed up on Yahoo's lists of top 10 U.S. searches on both mobile phones and on the desktop. Michael Jackson also made both lists-coming in at No. 1 on PC-based searches--but otherwise the top terms diverged.
Online
Vanessa Fox
Yahoo!
Ryan Singel explains that Google launched a DNS service Thursday in hope people will let the ad and search giant take over yet another part of their Internet experience. Browsers ask Domain Name Service servers (DNS) to translate URLs into the Web addresses where servers reside. This lets ...
