Follow WebMarketingBlips on Twitter
Posts from the Econsultancy blog Latest Blog Posts |
Add as Favorite
Claim Blog 
|
Click on the "vote it up" button to submit a story below to our homepage.
If you're the owner of Posts from the Econsultancy blog, claim your blog to unlock additional tools and reports.
The online ad industry is fighting back complaints that it violates consumer privacy with a creepy new ad campaign. Literally, new online ads defending online advertising tactics are running with the tagline "advertising is creepy."
Much of the confusion about the ongoing privacy wars ...
Online
Verizon hit upon an ingenious marketing tactic when it started publicizing the new Droid handset. The company had been sitting idly by while AT&T made headlines — and millions — selling iPhones the past two years. But after doing a bit of research, they noticed that AT&T's 3G coverage ...
Online
Social media measurement is a tricky subject, not least because not everything can or should be measured, and in some ways social measurement is a bit like measuring the impact of TV ads on brand awareness: it's a slightly softer area than, say, paid search.
But there are lots of things that ...
Online
Social Media
When Microsoft launched Bing, there was good reason to be skeptical. After all, Microsoft's previous efforts to compete in the search market hadn't fared so well.
But Bing is different and with the help of a $100m marketing push, has seen steady growth. Granted, Bing's growth in the search ...
Online
Microsoft
Though there are now plenty of third party apps for this, Twitter has just launched a new mobile version of its website, optimised for iPhone, Android and N60.
I did try to use the old version of the mobile Twitter site before switching to Tweetie and Tweetdeck, and it wasn't the best user ...
Online
Tis the season to redesign. CNN recently launched a new look for CNN.com, and now news service Reuters has launched a new look for Reuters.com.
But while CNN.com's redesign was all about the content, Reuters' redesign is all about the focus. The new Reuters.com design is all about one thing: ...
Online
Swedish furniture retailer IKEA has just released an iPhone app which showcases its 2010 catalogue to mobile users.
The IKEA app provides a more environmentally friendly alternative to the paper version, but how well does it work on an iPhone?
The app provides every single page of IKEA's ...
Online
A potentially valuable customer visits your site, chooses their products, proceeds through the checkout, and submits their payment details. The worst happens, their card is declined. What can we, as etailers, do to provide these customers with the best experience, and not lose a sale? I ...
Online
Friendster may not be fresh in your mind when it comes to social media, but the pioneering social nework is relaunching tomorrow. And if it looks like the site has a newly Asian focus, there's a reason for that. Friendster just got bought by an Asian company.
Reading about the ...
Online
MySpace
Newspaper publishers have been blaming Google for their revenue decline long before the recession plunged them into chaos. Google scours the web and delivers their hard won news in an instant — for free. But it's not a one sided relationship, and today Google's CEO is fighting back — in Rupert ...
Online
Eric Schmidt
Google Video
Wired editor-in-chief Chris Anderson has a knack for spotting and popularizing interesting business trends that are driven by the internet. He's most famous, of course, for his book The Long Tail, which has inspired legions of internet entrepreneurs.
But at the Supernova conference in San ...
Online
As reported in November, Google's Matt Cutts indicated that page load time may make its debut as a search ranking factor in 2010.
And now there's a new hint that page load time could become a ranking factor next year: Google has added a new section called Site Performance to Google ...
Online
The biggest load of old rubbish ever has been written about the changes to Google's first click free program. Here's a round up of who understands what they are talking about (and might survive with a paywall) and who hasn't got a clue ... How first-click free works
First, a reminder of how ...
Online
I have TV and broadband through Virgin Media, and both went down at about 6PM last night, and remained down for the next three and a half hours, though some customers are still without service this morning. To be fair to Virgin, this is the first major outage I've had in the
past two years, ...
Online
econsultancy.com - 3 days ago
—
econsultancy.com —
Groupon is a group-based social e-commerce buying service
that launched last year. While many retailers are struggling...
to survive in this economy, Groupon has seen exponential growth. With $4.8 million in funding from New Enterprise Associates and $1 million from an angel investor, Groupon ...
(more)
Q&A: Groupon's Andrew Mason
Comments
vote down
Rover
found this 3 days agofound this
Rover
found this 3 days agofound this
Media moguls have been kicking up quite a storm about charging for content over the past few months. But a more subtle shift is the one towards local content online. And according to digital media consulting firm BIA/Kelsey, another section of the local market — geo-targeted display ads — is ...
Online
There's a new trade group in town. The Social Media Advertising Consortium (SMAC - pronounced "smack") is newly-formed, but burgeoning body dedicated to best practices, measurement, defining and shaping one of the fastest-growing channels in digital advertising. We caught up recently with ...
Online
Social Media
So after reading through a whopping 400+ entries - the equivalent of about four novels of text - we have decided upon a shortlist for our Innovation Awards.
All entries were judged during the first phase by Econsultancy's internal staff (myself, CEO Ashley Friedlein, Research Director Linus ...
Online
2009 may not have been the much vaunted year of mobile , progress has been made, both in terms of handsets and tariffs, as well as development of mobile sites, and most notably, apps.
The App Store now has more than 100,000 apps available, and 2bn have been downloaded over the last year. ...
Online
iPhone
Apps
In a post I wrote called the A-Z of social media for brands I decided that
P stands for Policy. I'm not one for too many rules and regulations,
but it is a good idea to define some clear guidelines to help staff
(especially novices) to do the right thing.
So let’s take a look at some real ...
