Search Engine Marketing Blog - KoMarketing Associates Latest Blog Posts

Last week I attended a Business Wire event on green technology; geared towards entrepreneurs, ad agencies and PR folks. Among the four panelists were two reporters, an editor of an industry site, and an analyst covering the space. As the session turned to Q/A, the obligatory question on how ...

Guest Author Lilia Shirman Managing Director, The Shirman Group Author: 42 Rules for Growing Enterprise Revenue Twitter: @B2BGuru ; Blog: Revenue Orchard I had the pleasure of moderating a recent SVAMA discussion about the use of social media for ...

What do I always tell clients, family, friends, cocktail party-goers (whose eyes glaze over as they get the answer), etc. when they ask about how social media can really benefit a non-consumer-products company (i.e. B2B social media )? Build relationships. Strengthen ...

On Sep 30, 2009 Google announced a new AdWords reporting feature that measures conversions for display ads in the Content Network (display ads are image-based or rich media ads only – not text ads). When I first saw this I was excited because it provides an extra level ...