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Illustrating the Long Tail
Posted by randfish The long tail of search demand has been around since the dawn of web search and, since that time, search marketers have been attempting to tap into the powerful stream that high quantities of unique content can provide. I recently came across some great data from Hitwise ...
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Google Link: Command - Busting the Myths
Posted by randfish I'm a big Google fan - my wife often sleeps in their t-shirts, I speak on panels with Googlers all the time and I've even got a Google water bottle for working out (which happens all of once a month these days). However, I am NOT a fan of the Google link command, and I'm ...
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SEO and Social Media Benchmarking
Posted by RobOusbey Introduction We'll often rattle off various metrics quite casually in conversation, but it's easy to forget that others (such as your clients!) might not know whether these are big numbers or small ones. For example: " We've just published a guest post on a site with ...
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Whiteboard Friday - Content & Technology Licensing
Posted by great scott! Looking for a super-powerful tactic to build lots of high-quality links? Well we've got a winner for you! Licensing your content and/or data can be an immensely powerful, highly scalable strategy for building powerful links and brand awareness alike.  It's incredibly ...
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The NEW Advanced SEO Training Series: Tips, Tricks & Tactics now Available on DVD
Posted by great scott! Ready to upgrade your SEO skills, learn actionable new strategies, and get ready to make 2010 the year you totally rock online? Well, we've got just the thing to help you finish out the year with the latest tactics to take your SEO to the next level. That's right, the ...
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Show What You Know: The SEO Keyword Research Quiz
Posted by Danny Dover Psst! Word on the street is that you are a big deal. Some say that working with you is even more fun than changing a co-workers primary Google language to Swahili 1 . Well now, it is time to put your reputation to the test! All of us at SEOmoz are proud to ...
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Whiteboard Friday - Special Wednesday Edition: Link Growth Patterns
Posted by great scott! Happy Wednesday, Whiteboard Friday Fans!  You may have noticed that there was no new Whiteboard Friday on, well, Friday. That's because a sizable battalion of the mozSquad went to Vegas for PubCon and, alas, I didn't bring the camera with me (it's actually prohibited ...
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5 Simple Tips for Better SEO Value from Your Feeds
Posted by randfish I've been connecting with a lot of site owners who are re-entering or ramping up their efforts in the blogosphere. I suspect this has something to do with the focus on content creation + linkbait in the SEO world's dialogue as well as the potential new traffic streams ...
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Strategies to Spend Money & Earn ROI from Link Campaigns (without "buying links")
Posted by randfish Last week at Pubcon Las Vegas, I presented on Linkfluence: How to Buy Links with Maximum Juice and Minimum Effort with fellow panelists Roger Montti ( Martinibuster ), Aaron Wall ( SEOBook ) and Todd Malicoat ( Stuntdubl ). I was a bit of an odd choice for this ...
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Advanced Link Analysis Charts
Posted by willcritchlow Bored of sorting massive lists of links in all kinds of different directions to understand the link profile of a new site? Struggle to understand how to gather actual insights about link profiles from lists of thousands of links and persuade management of the actions ...
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New & Interesting Insights Into Google Rankings & Spam from Pubcon
Posted by randfish Tonight's post comes via the Pubcon conference in Las Vegas and is likely of interest to many in the webmaster and search communities. Today, during the Interactive Site Review Session , Google's head of Web Spam, Matt Cutts , along with Vanessa Fox of NinebyBlue ...
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This Week in Search for 11/12/09
Posted by Sam Niccolls Google Acquires AdMob for $750 Million: Just another day at the office on Monday for Omar Hamoui and the AdMob team who got acquired by Google for $750 million.   Possible Implications of Google's New Music Search: Google ...
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Is Social Media ROI Unmeasurable?
seomoz.org — Posted by Dr. Pete I'm reporting live from Pubcon Las Vegas this week, along with some of the SEOmoz team. To be honest, we've struggled a bit with how to cover the conference here on the blog. As someone who only hits a couple of conferences per ... (more) Is Social Media ROI Unmeasurable?
Headsmacking Tip #16: Meet the Linkerati in Person
Posted by randfish We all know about the Linkerati by now - how to identify them , how they're segmented  and why they're the secret to SEO . Yet, time and again, I see link builders and companies pass up amazing opportunities to earn links and attention from those who have the best ...
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Link Building Has Changed
Link Building Has Changed
seomoz.org — Posted by randfish When I first started in SEO, link acquisition was almost always a manual process. I'd search the engines for links that pointed to the competition, find relevant directories and link lists, email relevant sites and beg, borrow or ... (more) Link Building Has Changed
Charting 'Unique Keyphrases' Using Advanced Segments
Posted by RobOusbey A useful indicator of SEO success is the number of unique keyphrases that send traffic to a website. An increase in this number is a reflection of increased trust in the site by search-engines. Google Analytics can show you the total number of unique organic keyphrases at ...
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Whiteboard Friday - How SEOs Know SEO
seomoz.org — Posted by great scott! So what's the trick?  How do these folks who run around calling themselves SEOs actually know SEO?  Do they just make it up? Is there a class you take somewhere?  This week Rand looks at exactly this question: ... (more) Whiteboard Friday - How SEOs Know SEO
SEOmoz 2009 Search Spam PubCon Party
Posted by jennita This post really doesn't need much of an introduction, so I'll get right down to it. Pubcon is coming! Pubcon is cooommiiinnnnggggg! It seems like the whole industry might just shut down for a week while we take over Las Vegas (I hope they're ready for us). This would probably ...
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What Makes a Link Worthy Post - Part 2
Posted by chenry This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. What really makes a blog post worth linking ...
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24 Hours Without Privacy
Posted by Danny Dover Warning : This post has very little to do with SEO. It will apply to you and your work but not in the way that you are familiar with. It is an experiment for both of us. He wakes up at 7:31 AM just like the day before. With ignorance as his shield, he ventures out into ...
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