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People frequently discuss the differences between traditional marketing and social media marketing. However, Rebecca Kelley , the Director of Social Media at 10e20 , does not think there are too many distinguishing factors. Instead, she believes that social media marketing is a natural ...
Online
Social Media
Mike Grehan
Site speed has become a recently hot topic, especially with Google rolling out its Caffeine update very soon. In an interview with WebProNews , Google’s Matt Cutts indicated that speed would play a large role in ranking in the future.
As the emphasis on speed increases, Bill Hartzer of ...
Online
Bill Slawski
Mike Grehan
Matt Cutts
Yahoo!
In setting up a website, the URL is one of the most important elements. As Frank Bauer of Web Tuning Garage points out, webmasters need to think about the URL before they get their site up and running.
In an interview with WebProNews , Bauer advises webmasters to consider the following ...
Online
Mike Grehan
Are you utilizing Google Maps ? If not, you could be hurting your business. According to Brian Combs , the Founder and Principal of ionadas local , maps are very important if you want to be noticed in Google .
Even if you have top ranking keywords, you could still be missing out. Combs told ...
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Google Maps
Mike Grehan
Although the FTC ’s new advertising guidelines are scheduled to go into effect tomorrow, there are still many gray areas that have yet to be clarified. WebProNews caught up with Wendy Piersall , Founder of the Woo! Jr. Network , and spoke with her about many of the “It ...
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Social Media
According to Tim Ash , President and CEO of SiteTuners , landing page optimization is actually starting to stick. Several years ago, Ash said he, along with Bryan Eisenberg , were “crying in the wilderness” about landing page optimization. However, now people understand that it is ...
Online
Mike Grehan
Although it originated as a search engine for blogs and microblogs, Twingly has grown to develop many other services. WebProNews spoke with Martin Kallstrom , the CEO of Twingly, about the company and the services it offers.
Although the real-time Web has allowed for many great advancements, ...
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Social Media
videos.webpronews.com - 2 days ago
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videos.webpronews.com —
Although news outlets continually bring reports about new
features on social sites such as Facebook and Twitter...
, there is actually a lot happening with social aggregation sites as well. To catch us up to speed, Brent Csutoras gave WebProNews a ...
(more)
Latest Features from Digg and StumbleUpon
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Although Twitter’s homepage gets a tremendous amount of traffic, it hardly compares to daily amount of queries its API receives. According to Alexander Barbara, the founder of EasyTweets , www.Twitter.com got around 86.5 million pageviews last month, but the API gets hundreds of millions ...
Online
Mike Grehan
Social Media
Over the last year, the search industry has seen a large rise in horizontal content sites. According to Lawrence Coburn, the President of RateItAll, Inc. , these horizontal sites are trying to dominate the tail of search. At PubCon Las Vegas , Coburn spoke to WebProNews about the implications ...
Online
Internet video is continuing to grow by leaps and bounds. While this growth has provided advertisers with many opportunities, it has also raised the bar for the level of quality and engagement that advertisers must reach with video. In an interview with WebProNews , AJ Vernet of the Digital ...
Online
Google Video
YouTube
Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth , the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it.
Roth said the ...
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Yahoo!
David Naylor
Are you utilizing search and social media together? According to Lee Odden , CEO of TopRank Online Marketing , many people keep their search and social campaigns separate. However, if they combine their efforts, they would be more capable of reaching their goals and even expanding them.
...
Online
Lee Odden
Social Media
SEO
Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth , the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it.
Roth said the ...
Online
Yahoo!
David Naylor
videos.webpronews.com - 11 days ago
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videos.webpronews.com —
Former Googler Vanessa Fox has written a book
entitled Marketing in the Age of Google . The...
current founder of Nine By Blue spoke with WebProNews about how her book emphasizes the importance of search. Since there are numerous paid search books, ...
(more)
Marketing in the Age of Google
Well-known author Mark Joyner has two new books that offer very practical advice for businesses. Joyner, who is also the founder of ConstructZero , talked with WebProNews at BlogWorld and highlighted each of his new books.
The first is called Integration Marketing: How Small Businesses ...
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Mark Zuckerberg
Since the online marketing space is still relatively new for so many businesses, SitePoint approached Brandon Eley and Shayne Tilley about writing a book on the subject. The book called Online Marketing Inside Out provides an introduction to Internet marketing and explains why it is important ...
Online
Social Media
According to Darrin Clement, the CEO and Founder of Maponics , local search is, in fact, being redefined by the Web and mobile. The good news for users is that it is giving them more control to dictate what they want from local.
As Clement explains to WebProNews , local search is not just ...
Online
Social Media
Well-known author Mark Joyner has two new books that offer very practical advice for businesses. Joyner, who is also the founder of ConstructZero , talked with WebProNews at BlogWorld and highlighted each of his new books.
The first is called Integration Marketing: How Small Businesses ...
Online
Mark Zuckerberg
Many small businesses have thought about turning their business into a franchise. Joel Libava , also known as The Franchise King , spoke with WebProNews and offered some tips for businesses to consider before they take the plunge.
First of all, he advises businesses to be extremely careful. ...
