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bclay@bruceclay.com

bclay@bruceclay.com

Claimed Blog: Bruce Clay, Inc. Blog

WebMarketingBlips Member since March 13, 2009

Quick Hits for Black Friday Marketing Pushes
Quick Hits for Black Friday Marketing Pushes
bruceclay.com — It's a short holiday week for most, but if you're a retail business owner or an SEO of a small retail business, this week holds little rest for you. Days away is Black Friday, the mega shopping day that falls the day after Thanksgiving and ushers in the winter holiday... (more) Quick Hits for Black Friday Marketing Pushes
Friday Recap - Little Genius Edition
Friday Recap - Little Genius Edition
bruceclay.com — Welcome back to Friday, friends. There was no major news this week. Oh, wait. There was that one minor blip on the radar -- a.k.a. the release of Twitter's new, official retweet feature. The long and short of it is that no one likes it. Lisa Barone dissects the many... (more) Friday Recap - Little Genius Edition
Sticks & Stones May Break Your Bones But Ignoring the Online Convo May Crush You
Sticks & Stones May Break Your Bones But Ignoring the Online Convo May Crush You
bruceclay.com — Conferences are a hub of learning, growth and progress in the SEO industry. They're part of the glue that connects members of the community, offering a cherished opportunity for forging relationships and friendship. And no matter how many conferences they've been to, most attendees almost always ... (more) Sticks & Stones May Break Your Bones But Ignoring the ...
A Competitive SEO Advantage in Studying the Times - SEM Synergy Extras
A Competitive SEO Advantage in Studying the Times - SEM Synergy Extras
bruceclay.com — On today's episode of SEM Synergy, I speak with my guest Bas van den Beld about search marketing in the aftermath of the fall of the Berlin Wall. What does the Berlin Wall have to do with search marketing, you ask? Bas is a Holland-based Internet marketing consultant, the co-host... (more) A Competitive SEO Advantage in Studying the Times - SEM ...
Got That? 6 Compelling PubCon Takeaways
Got That? 6 Compelling PubCon Takeaways
bruceclay.com — After attending PubCon Las Vegas last week, Marty Weintraub kindly offered to share his major takeaways with PubCon-deprived BCI blog readers, and we are thrilled to have Marty's unique wit and sharp analysis on the BCI blog. You can also find more of Marty's PubCon insights, along with search ... (more) Got That? 6 Compelling PubCon Takeaways
Achieving Strong Themes through Silos and Data Mining Server Logs in the SEO Newsletter
bruceclay.com — The monthly SEO Newsletter will be blazing its way into inboxes tomorrow. It's so stuffed with the last month's news, it's safe to say you could have been Rip Van Winkle the past few weeks and none would be the wiser after your reading of the SEO Newsletter. For a... (more) Achieving Strong Themes through Silos and Data Mining ...
Friday Recap - Freaky Friday Edition
Friday Recap - Freaky Friday Edition
bruceclay.com — Happy Friday the 13th! That doesn't freak you out, does it? Okay, it freaks me out a little, too. But I keep telling myself that's silly, because really, look at all the cool developments over the last week! For starters, PubCon Las Vegas has been going on all week, bringing... (more) Friday Recap - Freaky Friday Edition
The PPC Hierarchy of Needs
The PPC Hierarchy of Needs
bruceclay.com — Success in pay per click search advertising requires a mind that's methodical and adaptive, empirical and intuitive, structured and creative. And that's not all. For an established campaign, many tasks of PPC marketing are done continuously and sometimes even simultaneously. It would be easy for ... (more) The PPC Hierarchy of Needs
Information Consumption and the Real-Time Web - SEM Synergy Extras
Information Consumption and the Real-Time Web - SEM Synergy Extras
bruceclay.com — On today's episode of SEM Synergy, Bruce Clay, Inc.'s weekly podcast on WebmasterRadio.fm, I interviewed the CEO of a newly launched search engine and aggregator that seeks to bring search up to speed -- at least to a pace that's as fast as the Internet evolution. LeapFish is a Web... (more) Information Consumption and the Real-Time Web - SEM ...
Rich Snippets: A Golden but Missed Opportunity to Enhance Search Engine Listings
bruceclay.com — I admit that I'm not always on top of the latest technological innovations. I still haven't built a Twitter list, customized a Google news section, or finagled an invitation to try out Wave. (Fortunately, Susan and Virginia usually have this stuff covered and I learn by sitting between them.) So... (more) Rich Snippets: A Golden but Missed Opportunity to ...
Rupert Murdoch: Media Mogul in Crisis or Cutting Edge?
Rupert Murdoch: Media Mogul in Crisis or Cutting Edge?
bruceclay.com — Murdoch's at it again. Chairman and CEO of the massive media conglomerate News Corp., Rupert Murdoch stated during an interview that he plans to block search engine giant Google from News Corp. sites. From the interview with Sky News Australia: Interviewer: [The search engines'] argument is that ... (more) Rupert Murdoch: Media Mogul in Crisis or Cutting Edge?
Friday Recap - Fine Fall Edition
bruceclay.com — Crisp fall weather has come again, and it looks like we've got a beautiful weekend in store! Before you put on the house robe and hunker down with a log of cookie dough and a new episode of Ugly Betty (What?! Isn't that how you start your weekends? [No, I... (more) Friday Recap - Fine Fall Edition
Don't Be Controversial! (And Other Inflammatory Statements to Intice You to Read This Mild-Mannered Advice)
Don't Be Controversial! (And Other Inflammatory Statements to Intice You to Read This ...
bruceclay.com — They say different people learn different ways. Some people learn by seeing. Some learn by hearing. Some learn by doing. In truth, it takes a little bit of everything to become a subject master. Let's take blogging, for example. When I took over the position of BCI blogger, I couldn't... (more) Don't Be Controversial! (And Other Inflammatory ...
Bye Bye, Old Media Thinking: CNN Leads the Way in Online Video Strategy - SEM Synergy Extras
Bye Bye, Old Media Thinking: CNN Leads the Way in Online Video Strategy - SEM Synergy Extras
bruceclay.com — The rising importance of online video is the topic of the day on today's episode of SEM Synergy. CNN -- a media outlet that before a few years ago was best known for its 24-hour television news coverage -- launched a newly redesigned site last week. Central to the... (more) Bye Bye, Old Media Thinking: CNN Leads the Way in Online ...
With Twitter Lists Come Great Responsibilities
With Twitter Lists Come Great Responsibilities
bruceclay.com — Ug. Lists. Sometimes I feel like they control my life. To-do lists, both at work and at home. Lists of groceries to stock up on, books to read, songs to download. And as the holidays approach, so does the annual list of presents to buy. My relationship with the list... (more) With Twitter Lists Come Great Responsibilities
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