Follow WebMarketingBlips on Twitter
Email Increases Likelihood to Buy by 50%
MarketingVOX - The Voice of Online Marketing —
... makes travelers more likely to patronize a given travel company and contributes to the formation of a more favorable opinion of the company — in addition to a stronger sense of brand loyalty.About the study: Epsilon's email branding study, "Beyond the Click: The Indirect Value of Email," is based on a mid-October 2008 survey of 1,517 consumers.
Research Brief: Two Thirds Purchased Products Offline From Retail Company Email
MediaPost | Online Media News —
... that men are more likely to make impulse buys while women will wait for a deal or contemplate a purchase further. Mabley concludes, "The study is a valuable tool... for marketers to measure the indirect impact email marketing has on offline channels... multi-channel branding can extend well beyond the typical metrics associated with direct e-commerce transactions and response rates to email campaigns." Epsilon's special report, Beyond the Click: The Indirect Value of Email, can be found as a PDF file here. ...
