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Andy Beal's Marketing Pilgrim: E-commerce. Up? Down? All Around?
MediaPost | Online Media News: Around the Net In Online Marketing: The State of Etail -- Anyone's Guess
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Ecommerce sales, up or down, who's right? WSJ reports http://bit.ly/hstqT 28 days ago |
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E-Commerce up or down? comScore vs. Forrester. http://bit.ly/hstqT 29 days ago |
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comScore vs. Forrester: Is online shopping going up or down? http://bit.ly/18zWfT my bet is up for sure via @Britta_SF 29 days ago |
E-commerce. Up? Down? All Around?
Andy Beal's Marketing Pilgrim —
... said / she said’ consists of different numbers regarding the state of e-commerce. Today’s particpants are, “In the red corner”, comScore. They are in the red corner because they are reporting that e-commerce is slipping for the first time in the history of the world (you get it right?). “In the blue corner” is Forrester who tells everyone to not get our knickers in a twist because even in the cruddy economy e-commerce is the light on the hill or a veritable economic ‘beacon o’ hope’. Today’s match is brought to you by the Wall Street Journal. ...
Around the Net In Online Marketing: The State of Etail -- Anyone's Guess
MediaPost | Online Media News —
... retailers reported sales in the third quarter grew 16%. Why all the confusion? The two researchers take very different approaches to understanding how we shop. ComScore measures the online behavior of a nationwide panel of volunteers who allow the company to track everything they do online, while Forrester surveys retailers and consumers, as well as takes in data from other sources such as ads bought by online retailers from Google, to come up with a more holistic point of view. Read the whole story at ...
