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paidcontent.org - 6/5/2009

Five Features Bing Shouldn't Be Getting Credit For

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Microsoft ( NSDQ: MSFT ) has admitted publicly that it did a poor job of making people aware of the features in its old search engine. With the rollout of Bing, it's becoming crystal clear just how unfamiliar people were with Live Search. Features that had long existed in Live Search are suddenly getting noticed and being branded as "new" in the coverage of Bing. Five examples: — Smart motion previews: Internet safety experts are up in arms, according to a Fox News story , because Bing's ...

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comscore.com - 6/10/2009

Bing Off to a Good Start in First Week of Search Activity, According to comScore - comScore, Inc

— comscore.com — Microsoft Posts Gains in U.S. Searcher Penetration and Share of Search Results Pages After Introduction of New... Search Engine RESTON, VA, June 9, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a ... (more) Bing Off to a Good Start in First Week of Search ...

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Comments vote downundo vote up MarketingVOX - The Voice of Online Marketing found this 6/10/2009found this

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marketingpilgrim.com - 5/30/2009

Microsoft Announces Bing.com, Makes Its First Serious Challenge to Google’s Dominance

— marketingpilgrim.com — Whether it ends up being akin to Custer’s last stand or not, Microsoft has just announced Bing... , as it desperately tries to find a way to take market share away from Google. Whether you love the new name or not–personally, I think ... (more) Microsoft Announces Bing.com, Makes Its First Serious ...

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Comments vote downundo vote up HubSpot's Inbound Internet Marketing Blog found this 5/30/2009found this

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clickz.com - 6/4/2009

Microsoft Uses Display, Search, and Social to Push Bing

— clickz.com — A branding campaign focuses on travel, shopping, health, and local to woo users to the new search... engine. (more) Microsoft Uses Display, Search, and Social to Push Bing

Microsoft

Comments vote downundo vote up Search Engine Watch Blog found this 6/4/2009found this

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Microsoft is getting marketing savvy
Posts from the Econsultancy blog — ... Perhaps the most telling sign of Microsoft's increased marketing savvy is the fact that it's starting to trick us. Joseph Tartakoff over at PaidContent points out that five of Bing's wonderful new features aren't new at all. The take-away: Microsoft has finally delivered a new product in a package that people are at least intrigued by. Even if you chalk this all up to lowered expectations, it's hard to argue that Microsoft hasn't been doing a better job at marketing itself lately. ...

Daily Search Coverage & Link Finds: June 5, 2009
Cartoon Barry Blog — ... these links? Only one way, via a Google Blog Search link command, so make sure that (1) you are in Google Blog Search and (2) link to us. Daily Link Finds for June 5th, 2009: Daily Link Finds SearchCap: The Day In Search, June 4, 2009, Search Engine Land Awareness will gain Bing market share, not new functionality, Latitude Group Bid Simulator Comes To Google AdWords, Search Engine Land Five Features Bing Shouldn’t Be Getting Credit For, paidContent.org Friday ...