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Microsoft Getting Ready to Launch New Search Engine - Kumo? Bing? Live? MSN?
Search Engine Roundtable —
... that Microsoft is demonstrating their search engine next week at the D: All Things Digital conference. It is expected that the search engine will go live at the SMX Advanced conference a week later. Danny Sullivan has a nice write up on what we can expect from Microsoft. There are questions about when it is launching, what brand will it go under and how it will compete with Google. Microsoft is struggling in the area of both branding the engine and making it as good as Google. So we will see how the demo works out and if it can make a dent in Google. Time will tell. I was ...
Why Are the Search Engines Fixing Something That’s Not Broken?
Andy Beal's Marketing Pilgrim —
Report: Microsoft's new search engine on the way
Posts from the Econsultancy blog —
... Steve Ballmer, Microsoft's CEO, is scheduled to present on-stage. According to Search Engine Land's Danny Sullivan, an actual launch of Microsoft's new search could take place at the SMX Advanced conference in Seattle in the first week of June and it might bear the name Bing.com. ...
Bing Kumo: The New Search Super Star
Beyond Search —
... You can get quite different views of Bing from the search engine optimization side of the world here and the inside Silicon Valley crowd ...
MFST Shells Out Bucks for Bing Ad Campaign
MarketingVOX - The Voice of Online Marketing —
Microsoft is planning the launch of an ad campaign consisting of print, radio, online and TV ads to promote its new search engine . The engine is code-named Kumo, but its formal moniker will likely be Bing . The campaign is led by ad firm JWT , the agency that took the baton from McCann Erickson in July '08 to man the company's business solutions ad account ( via DMNews). Microsoft will spend $80-100 million on the campaign, according to sources close to the company. Compared to national rollouts for big consumer product launches, which run as high as ...
