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Screenwerk: Google’s New (Local) Comparison Ads
Search Engine Roundtable: Google Comparison Ads For Mortgages & Refinancing
Posts from the Econsultancy blog: Google pulls the trigger, gets into lead gen
Reactions
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@andylees you see Google launch comparison ads (eg mortgages)? http://bit.ly/3EL3Gn kill-target=switching mkt (re:Who will google kill next) 11/5/2009 |
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Google testing CPL comparison ad model for mortgage advertisers in U.S. http://bit.ly/2Bt763 11/4/2009 |
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reading: Google Launches Comparison Ads, Beginning With Mortgages http://bit.ly/2Bt763 11/4/2009 |
Google’s New (Local) Comparison Ads
Screenwerk —
... Google tried a mortgage marketplace in the UK last year as a test drive for a range of things (Merchant Search). The theory at the time was that Google was trying to develop a separate marketplace for SMB advertisers. It then introduced (only in two markets so far) Local Listing Ads for SMBs (using call tracking with Google Voice). And now it’s launching AdWords Comparison Ads, starting with mortgages.
This is very interesting on several levels and it may appeal to both large and small advertisers. According to the Google AdWords ...
Google Comparison Ads For Mortgages & Refinancing
Search Engine Roundtable —
Google is launching a new ad type that they have been testing for a while, comparison ads within the mortgage and refinance industry. You can actually see it in action, with real data at google.com/comparisonads . Here are some screen captures: Comparison Google Ads : Mortgages Comparison Google Ads : Mortgages Danny has a much more involved write up at Search Engine Land . Note, Google has also began showing more real estate in Google Maps today. If you don't see it, that is normal because it is only available in "select U.S. states and ...
Google pulls the trigger, gets into lead gen
Posts from the Econsultancy blog —
... Right now, Comparison Ads is available in select parts of the U.S. and to select providers. Google says that coverage and participation will increase over time. Google also tentatively plans to go beyond mortgages into other markets. Google's Nick Fox told Danny Sullivan of Search Engine Land: ...
Google pulls the trigger, gets into lead gen
Online Marketing Connect —
... Right now, Comparison Ads is available in select parts of the U.S. and to select providers. Google says that coverage and participation will increase over time. Google also tentatively plans to go beyond mortgages into other markets. Google’s Nick Fox told Danny Sullivan of Search Engine Land: ...
Why Google HQ Loves Thin Affiliates
Michael Gray - Graywolf's SEO Blog —
... All of this enables Google to launch affiliate sites like its mortgage comparison tool, which sells traffic on a cost-per-lead basis. Aaron Wall has also pointed out that ...
