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Around the Net In Online Marketing: Ballmer: Digital Revolution Has "Reset" Advertising
MediaPost | Online Media News —
... be in one, two, five or 10 years," he said. "There won't be [only traditional] newspapers, magazines and TV programs. There won't be [only] personal, social communications offline and separate. In 10 years it will all be online. Static content won't cut it in the future," he added. "Some say that the ad-funded model has not led to profitability. Google's search site makes money but past Google is there a publisher with an ad-funded or fee-based model that has made lots of money? No." Read the whole story at ...
Ballmer on Advertising: “We Have Reset and Won’t Rebound”
Andy Beal's Marketing Pilgrim —
... was honored as Media Person of the Year at this year’s Cannes Lions International Advertising Festival. As he addressed the festival, however, he pulled a bit of a Calacanis (you guys do remember when Calacanis called SEO “bull@#&%” in an SES keynote, right?). Ballmer told the assembled media and advertising gurus that, basically, we can kiss the good old days of rolling in dough goodbye.
Among other tales of doom and gloom, as reported by the Guardian:
“I don’t think we are in a recession, I think we have reset. A ...
Ballmer Sees Traditional Media As Dead Men Walking
Search Engine Watch Blog —
... Speaking at the Cannes Lions International Advertising Festival, Ballmer said the global advertising economy is moving to the digital space and that traditional media that does not move to the opportunities will be left behind, the UK Guardian reported. ...
Steve Chicken Little Ballmer
Search Engine Guide : Small Business Search Marketing —
... Microsoft's Steve Ballmer has some pretty extreme views for the business world. I think he might be looking in the mirror too closely when he talks about the business world as a whole. ...
The $65 billion hole in the online advertising business
Posts from the Econsultancy blog —
... Steve Ballmer, Microsoft's CEO, has said that the prices for advertisng have "reset." He told a crowd of advertisers at Cannes last month: "A recession implies recovery [to pre-recession levels] and for
planning purposes I don't think we will. We have reset and won't
rebound and re-grow." ...
