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techcrunch.com - 6/30/2009

YouTube To Broadly Release Call-To-Action Overlays, Allow Linking Off-Site

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Tomorrow, YouTube is going to release a very important addition to its suite of advertising products, and it has the potential to have a huge impact for politicians, brands, and charities alike. The funny thing is, you probably thought it was already out there. The product’s official ...

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googlenewsblog.blogspot.com - 6/29/2009

A Call to News Publishers: How to Share Your Video

— googlenewsblog.blogspot.com — Sunday, June 28, 2009 9:00 PM Posted by Olivia Ma, YouTube News Manager We're always looking for... ways to enhance the way people consume the news, and we have some improvements planned over the next few months. To get things started, Google News and ... (more) A Call to News Publishers: How to Share Your Video

YouTube

Google Video

Comments vote downundo vote up SEO and Tech Daily found this 6/29/2009found this

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ytbizblog.blogspot.com - 7/1/2009

Use Call-to-Action overlays to drive traffic to off-YouTube web pages

— ytbizblog.blogspot.com — Many search marketers -- whether on Google or YouTube -- measure the success of their campaigns in... terms of conversions. In those cases, it's not just about clicks or views of your ad, but what the user did next: a sale, a sign-up, a donation, or any ... (more) Use Call-to-Action overlays to drive traffic to ...

YouTube

Comments vote downundo vote up HubSpot's Inbound Internet Marketing Blog found this 7/1/2009found this

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youtube.com - 6/30/2009

YouTube: Sign in to YouTube!

— youtube.com — Get full access to YouTube with your account: Upload and share your own videos with the world... Comment on, rate, and make video responses to your favorite videos Build playlists of favorites to watch later (more) YouTube: Sign in to YouTube!

YouTube

Comments vote downundo vote up Cartoon Barry Blog found this 6/30/2009found this

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YouTube CTA Overlay Lets You Drive Users Elsewhere
MarketingVOX - The Voice of Online Marketing — Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite. Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video. TechCrunch acknowledges the move is a major one, and likely a scary one, for a site that thrives primarily on views. But YouTube has made efforts to mitigate the negative effects of ...

YouTube Videos Getting Off-Site Overlay Links
Andy Beal's Marketing Pilgrim — ... As TechCrunch reports, “you probably thought it was already out there.” But to-date, YouTube hasn’t allowed any links embedded in its videos other than a.) ads or b.) links to other YouTube videos. If you needed to link to your website, blog, Twitter profile, etc., you had to do it in the right-hand sidebar, where it would be largely ignored. ...

How to Use YouTube's Call-to-Action Overlay Ads
HubSpot's Inbound Internet Marketing Blog — ... . By plugging in customized, semi-transparent pop-ups in their videos, YouTube advertisers can refer viewers back to their product sites. Although such YouTube overlay ads existed before, they were limited to only select partners, specific content and video genre. Today, as TechCrunch reported, "brands can link their commercials back to the products they're selling" and, as a result, increase their conversion rate. ...

Red, White & Roundup
SEOmoz Daily SEO Blog — ... 2) YouTube Adds Off-site Links to Video Overlays - The video mogul now has "Call-To-Action Overlays" on videos. Publishers can now add direct links, rather than having to make viewers type URLs in manually, which has big impacts for both politicians, marketers, and others with viral video campaigns. Currently YouTube's "Call-To-Action Overlays" are free, publishers just have to enter their videos into YouTube's CPC ...